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Private Practice Launchpad

Treat private practice like a clinical operations build, not a personal brand project. Your first goal is not scale—it’s a safe, compliant, referral-worthy service with tight workflow and clear positioning.
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Step 1 — Define the Service (Positioning in 1 sentence)

Pick a narrow starting wedge: “same-week dermatology triage,” “menopause optimisation,” “executive cardiovascular risk,” “ADHD shared-care clinic,” etc. The narrower the first wedge, the faster referrals compound.
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Step 2 — Clinical Risk & Indemnity First

Confirm scope, prescribing boundaries, safeguarding pathways, and referral escalation. Ensure indemnity/malpractice matches your service model (in-person vs remote; procedures vs advisory).
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Step 3 — Billing + Practice Ops Stack

Choose: scheduling, payments, clinical notes/EHR, messaging, consent forms, and a secure document workflow. Optimise for: speed, audit trail, and low admin overhead.
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Step 4 — Compliance by Region (minimum viable compliance)

UK: clarify whether CQC registration applies to your setting and activities; ensure GDPR/ICO basics. US: HIPAA posture (especially if using clearinghouses/billing); NPI/credentialing where relevant. Canada: align with provincial billing rules (fee schedules) and data privacy. Australia: Medicare workflow (provider numbers/MBS), privacy, and accreditation expectations depending on setting.
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Step 5 — First 10 Patients Without Paid Ads (referral systems)

Build 3 referral feeders: (1) local allied health (physio, derm clinics, fertility), (2) community nodes (gyms, schools, employers), (3) clinician-to-clinician referrals (GPs, consultants). Provide a 1-page referral guide and guarantee response times.
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Step 6 — Google-First Presence (not ‘marketing’)

Set up a Google Business Profile (where appropriate), a single landing page with your wedge, pricing transparency, referral criteria, and a ‘what happens next’ flow. Your first patients come from clarity and speed, not aesthetics.

Clinician Advantage

Your edge is trust, not content volume. Patients and referrers choose the clinic that feels safest: clear scope, clean escalation pathways, and reliable turnaround times.
SourceDownload Private Practice Launchpad (Checklist + Templates)
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