A 58-year-old man presents to a small rural hospital 90 minutes' drive from the nearest PCI-capable centre. He has had 90 minutes of severe central chest pain with associated diaphoresis. His ECG shows 3 mm ST elevation in leads V2-V4. He arrived by private car; primary PCI at the regional centre would not be possible within 120 minutes of first medical contact. There are no contraindications to fibrinolysis. What is the most appropriate reperfusion strategy?